August, 2007
Vol. 2    Issue 8
 
2007 Built Green Awards
 
Now is your time to shine! Nominate your company or a Built Green company you do business with for the 2007 Built Green Awards. Awards will be given in the following categories:
  • Built Green Home Builder of the Year
  • Built Green Custom Home Builder of the Year
  • Built Green Home of the Year $250,000 and Under
  • Built Green Home of the Year $250,001- $500,000
  • Built Green Home of the Year $500,001 - $1,000,000
  • Built Green Home of the Year $1,000,000 and Over
  • Built Green Sponsor of the Year
  • Built Green Hall of Fame

Award submittals should be sent to the HBA of Metro Denver and must be received no later than noon Friday October 5, 2007. Award winners will be announced at the HBA of Metro Denver’s Annual Membership Meeting, at the Inverness Hotel, Thursday October 25, 2007. 6 p.m. cocktails, 7 p.m. dinner and program.

Please click here to download the Built Green Awards submittal forms
Please click here to purchase tickets for the Annual Membership Meeting
 
Attend or Sponsor the 2007 Fall Built Green Universities
 
Sponsorship:
Sign up now to sponsor either or both of the Fall 2007 Built Green Universities in Summit County and Pueblo. This will be a day and a half seminar on the Built Green® approach to energy and resource-efficient home building. This is a great opportunity to meet current and perspective Built Green builders, share information on how your services and products can help them build homes that are better built and better for the environment as well as learn more about the Built Green program yourself.
Please click here for the Sponsorship forms

Attend the 2007 Fall Built Green University at 2 locations:
Summit County - Silverthorne, CO (November 12th &13th)
Please click here for the Summit County Registration form
Pueblo – Pueblo Convention Center (November 15th and 16th)
Please click here for the Pueblo Registration form

Sign up now for this day and half seminar on the Built Green® approach to energy- and resource-efficient home building. You'll receive essential information on cost-effective methods to improve home performance, reduce callbacks, and hold your market edge.

Learn:

  • How (and why) to comply with the 2007 Built Green® Checklist
  • How building science and the systems approach results in better performing homes
  • How and why to go beyond the minimum in energy efficiency
  • How all of this will reduce common problems and expensive callbacks
  • Tips & case studies on how to market “Built Green” to the consumer & the latest Built Green market research, demonstrating the sales opportunity of marketing the Built Green name.

Field demonstration locations to be determined.

Speakers/Demonstrations:
Justin Wilson, Building Performance Solutions
Traci D’Alessio, Built Green Colorado
 
Where do you Draw the Line on Going Green?
 
Colorado's governor touts a "new energy economy." Recycling is gaining with cities and businesses. And there's a lot of buzz about the individual choices people make regarding the environment. Some are buying different cars or light bulbs. Others decide not to make that kind of change. We're interested in those choices. Tell us about your experience with "going green." What have you done and what more would you like to do? Or have you made a decision not to change?

Sign up directly for the Public Insight Network here.
 
Get an Inside look at Built Green Homes – Attend the Statewide Parades of Homes
 

Please note: not all builders in all Parades are Built Green Builders. Please check with each builder individually
 
The Components of Modern Builder Marketing: A Checklist
 
A consistent lament among builders large and small is the notion that they really aren’t marketing as well as they should be. The Internet, and all of its seemingly complicated components, has only added to this sense of angst. And why shouldn’t it? Building homes is tangible, linear…quantifiable. Marketing is conceptual, theoretical, circular and confounding. Builders, as a general rule, don’t want to think that much about marketing. They want to focus on that next great piece of ground and the kinds of homes they want to build on it. They want to think about land, lumber, bricks and mortar. They are happiest with a set of blueprints under their arm and hard hat on their head. Ultimately, they want to enjoy the satisfaction that comes from delivering the American dream. But marketing? Well, that’s just something they wish they didn’t have to do.

If there were only a marketing checklist.

Over the next few months, we will be providing just that. Each monthly installment of this article will walk you through the key components of a thoughtful and well-executed technology-based marketing plan. It will help you understand how to put the pieces in place and then how to continually tie them all together in a meaningful and productive way. It will dispel the myths, shed light on the mysteries and, in the end, help you sell more homes and waste less money. Stay tuned!

Cherry Creek Marketing Group is the web design company of the soon to be released all new Built Green website. Matt Buchenau is the President of Cherry Creek Marketing Group, Inc, (303) 399-2571, a company specializing in technology-based marketing, advertising and consulting for the residential real estate industry.
 
Built Green Homes by the numbers
 
The total number of Built Green home registrations for 2007 to date is 1,546.

Builders: Remember that home registrations are due at time of permit. Submitting home registrations at the same time you submit permits will keep your paperwork on track. If you are permitting in volume you may register homes in bulk each month, but quarterly submittals are no longer allowed.
 
Welcome to our newest Built Green members
 
Built Green Builders joining in August were:
Green Built Home Design – Ft. Collins, Colorado
Hermes Resort Properties – Edwards, Colorado
Sattler Homes – Greenwood Village, Colorado

Built Green currently has 209 builder members and 56 sponsor members
 
New Product News
 
James Hardie (Built Green Industry Leader) introduces Artisan® Lap.

For more detailed information, please click the following link: www.buildingonline.com/news/viewnews.pl?id=6315
 
Stand out in the crowd with this month’s sales tip:
 
This month’s sales tip features item # 164 from the 2007 Built Green Checklist

Minimize jobsite waste by sending to the landfill NO more than 2.0 lbs. per square foot of conditioned floor area (which roughly equates to: 13 cubic yards per 1,000 square feet), through one or more of the following:

  • Reducing material waste through efficient material procurement/building practices
  • Demonstrating an onsite recycling and/or reuse program
  • Utilizing a waste hauler with a solid waste management and recycling plan (waste diversion records required)
  • Use of an on-site grinder

Sales Tip: In an average 2,000-square-foot home, it is estimated that 4.0 lbs. per square foot of wasted material is hauled to the landfill, taking up roughly 50 cubic yards of landfill space. As landfill space is rapidly diminishing, waste should be avoided to the extent possible. Builders are also paying on average 30-36 cents per square foot of home to haul construction debris away. Reducing material waste can increase builder profits, reduce labor cost, reduce landfill impact, and in most cases, the home buyer could ultimately see the savings reflected in the price of the home.
 
Secure Your Space at the New HBA Headquarters with a Brick Paver
 
These are exciting times for the Home Builders Association of Metro Denver. After 16 years at our office on Emerson Street, we will move to a new headquarters near the Denver Tech Center.

We want you to be a part of our new building. That’s why we are offering our members the opportunity to memorialize your contribution to the HBA and the industry by purchasing a brick paver to be displayed at the new building. Pavers can be engraved with your name or your company’s name. Or, purchase a paver as a gift for your team or family member to recognize the impact that they’ve made on your success.

HBA renovation architect, Doug Walter, has designed a beautiful walkway that will welcome guests and lead them to the entrance of our new headquarters. The engraved bricks will be prominently featured within this walkway. Proceeds will benefit the HBA Building Renovation Fund.

Don’t miss your opportunity to be involved in this exciting adventure for the HBA. Purchase a paver today! Click here for more information.
 
Attention Built Green Builder Members:
As you may know from past email communications from us, we periodically seek to gather information from our members to inform the program in any of several aspects. In an effort to better understanding the choices our builder members make in products that comply with the Built Green Checklist we are preparing to send an electronic survey to Built Green builders. It is important that we send that survey to the correct person inside each builder organization, so we need your help in advance. Would you please provide us by return email the name, title and email address of the person inside your organization most likely to know the answers to such questions as:

Example questions:

  • Do you specify or otherwise purchase for installation formaldehyde-free insulation, and if so, which brand?
  • If more than one brand of insulation is used, please indicate the brands and the average percentage of each used across your product lines.
  • Do you specify or otherwise purchase for installation ice and water shield by brand, and if so which brand?
  • Do you specify Energy Star appliances, and if so what brand? If more than one brand is used, please indicate the brands and the average percentage of each used across your product lines.

The answers to these questions are most likely to be by a purchasing manager or agent, or perhaps a contracts manager. Your help identifying that person within your organization, including name, title and email address will be most helpful. Please click the following link to respond. jolguin@builtgreen.org.
 
  Additional Information

You are receiving this e-mail because you are a member of Built Green Colorado. The purpose of this e-mail is to make sure you are aware of our expanding efforts to meet your needs. We respect your privacy and your preferences for communications of this nature. If you'd rather not receive future e-mails from Built Green, have comments about the Built Green Colorado e-News, or would like to subscribe or unsubscribe, please email Jennifer Olguin.

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© 2007 Home Builders Association of Metro Denver